The type of accommodation you choose has a significant impact on your trip. Whether you are embarking on a business trip or a leisure escapade, the right hotel can make the difference between an enjoyable stay and a sour experience.
The choice is not always easy. There are many factors to consider, from the quality of the room and its amenities to the location and price. A travel guide may provide a good starting point, but there are so many options that it can be difficult to know where to begin.
Fortunately, technology has changed the way travelers select and book accommodations. For example, online platforms allow users to filter based on budget, star rating, accommodation type and location. This allows you to focus on the key factors that matter most to you.
Travelers are also more aware of the impact the pandemic has had on their ability to travel. However, that doesn’t mean they aren’t planning getaways this summer. In fact, the booking period is continuing to shorten, with Expedia reporting a surge in last-minute escapes and more trips booked zero to seven days before departure.
As a result, hotels will need to be creative in ways to attract these last-minute customers. For example, Red Roof Inn has been using digital tools and communications to promote its budget-friendly accommodations with exterior corridors that are ideal for road trips. It is also leveraging its strong loyalty program to offer special discounts and other benefits for these guests.
What’s more, a shift in travel preferences has fueled demand for high-end experiences, which could help drive performance gains at premium hotels this year, according to Sachin Avadhani and Michael Selinger, EY Americas hospitality sector leader and senior manager of strategy and transaction. This trend toward a desire for spontaneity and cultural authenticity is expected to continue as travelers seek out local, off-the-beaten-path experiences and look for value.
It is also important to consider the purpose of your travel. For example, business travelers need to ensure that the hotel has conference rooms and is close to public transport. While leisure travelers are looking for a convenient location and an appealing pool.
Another factor to consider is the accommodation’s reputation. Online reviews on platforms like TripAdvisor and Yelp can help you decide whether a particular hotel offers what you need.
Once you have identified your priorities, the next step is to choose an accommodation that matches those requirements. This is where it pays to be flexible, as you can find a range of accommodation types that suit your needs. While hotels offer convenience and services, hostels can provide a social atmosphere and vacation rentals can provide a home-like feel.